However, this point needs to be emphasized because this fundamental PR truth hasn’t changed, even if some are asserting that PR is dead or that it hasn’t kept up with the rapidly changing face of online media. Now, that may seem obvious: Find a top writer and be in regular communication with them. Getting to the hearts of these influencers was always essential to us from day one. As it turned out, the tech media loved the app. We didn’t want them to just cover the launch we hoped they would also become evangelists for Viber. Therefore, for our global launch, we aimed to gain credibility among the crème de la crème of the tech industry. Robert Scoble told me once: “I don’t know of any product that didn’t start with us, the tech opinion leaders and early adopters.” I’ve learned from experience that he’s absolutely right. Lesson Two: Make friends and influence people We realized that if we wanted to control the conversation before this news spread globally, we needed to expedite our PR efforts and organize a global launch as quickly as possible. Within about 48 hours of the Israel launch, Viber became the #1 app in the Israeli app store. On top of this, in 2010 Israel had an advanced data infrastructure in comparison to other potential markets. Most Israelis also speak English, so there’s no need for translating an English-language app into different languages. Gillette, for instance, has been launching its new razors first in Israel for decades for these exact reasons. Additionally, there is strong potential for word-of-mouth promotion. Many people view Israelis as early adopters they are technologically savvy and welcome trying new things. Why Israel? Israel is a small country but considered a great place for soft launches and product testing. The Viber team decided to start with a soft launch in a market that was willing to try a new app, and to experiment with what was then a brand new way to register with a voice-over-Internet Protocol (VoIP) app - with your phone number. But in the end, the most important decision was finding a path that made the most sense for Viber. Our strategies ranged from the traditional to the creative to the downright crazy. When we started brainstorming with the Viber team about all the different strategies we could employ for the launch, we proposed a huge number of ideas. While I can’t write about the acquisition itself, I can tell you what PR techniques helped get Viber to a $900 million acquisition. If you are a Viber user, but you don’t have a Viber Out account yet, setting one up is easy and takes just seconds.We learned a lot along the way, and I want to share some of these insights that you can apply to help your startup receive the coverage it deserves. Search for the country you want to call, and if it is included in the Worldwide plan you will immediately see the plan on your screen.Ĭhoose Call Worldwide by tapping on the green button, and follow the payment instructions. Setting up your monthly Worldwide subscription is easy on either the website or Viber Out on your app. Now you don’t need to think twice the next time you need to call a number in a new country! Get your Worldwide subscription now The subscription will renew automatically every month, so you don’t need to worry about getting a new one. Even better, there are no extra costs on top of the monthly payment. The World Plan costs just $8.99 a month, saving you even more money than a regular subscription or credit. The plan includes unlimited minutes per month, so you can call as many mobile or landline numbers as you need without running out of credit ( fair usage policy applies). The worldwide subscription is an all-inclusive plan to all mobiles and landlines in 50 countries around the world, including popular destinations such as United States, United Kingdom, Australia, Russia and India. So get a Viber Out World Plan subscription. Call 50 countries around the worldĪ Viber Out subscription plan is an excellent solution when you need to call landlines and non-Viber mobiles in one country, but what about if you regularly call more than one country in any given month? It can get expensive buying multiple destination plans. That is why Viber Out is here for you with yet another great value plan – the monthly World Plan subscription. And of course, you want the best possible value to make these calls. In the ever-connected world, we all increasingly call people in different countries.
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